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MARKETING AND DEPLOYMENT STRATEGY

Marketing Plan​

Objectives​

  • Introduce the product to the community: Raise awareness of Hyra Network and its value to the global AI and blockchain communities.
  • Attract stakeholders to the ecosystem: Attract users, developers, and businesses to participate in the Hyra Network ecosystem.
  • Establish a pioneering position: Leverage the leading trend to build Hyra Network into a leading platform in the decentralized AI infrastructure market.

Target Audience​

  • Users: Individuals who own devices (smartphones, PCs, etc.) and can share idle computing resources to earn HYRA.
  • Developers: Programmers and AI engineers who want to build decentralized applications (dApps) on Hyra Network, utilizing the platform's computing power and AI services.
  • Businesses: Companies and organizations that need computing power for AI projects and are seeking cost-effective and data-secure solutions.
  • Blockchain & Crypto Community: Blockchain enthusiasts, airdrop hunters, traders, investors, and venture capital funds interested in Hyra Network's potential.

Communication Content​

  • Create websites, blogs, and share articles about Hyra Network, blockchain technology, AI, and AI applications.
  • Publish in-depth articles and technical reviews on Hyra Network's technology.
  • Create introductory videos about Hyra Network and its features on Youtube, Reel, and Tiktok.
  • Develop user guides and technical documentation for users and developers.
  • Participate in forums and community groups related to AI and blockchain.

Marketing Channels​

Social Media​

  • Create and share engaging content on social media platforms like Facebook, Twitter, LinkedIn, Youtube, and Telegram.
  • Organize contests and promotional programs to attract user participation.
  • Collaborate with partners and KOLs (Key Opinion Leaders) in the AI and blockchain fields to promote Hyra Network.

Advertising​

  • Run advertising campaigns on online channels like Google Ads, Facebook Ads, and Twitter Ads to introduce the product and attract more domestic and international users.
  • Participate in trade shows and events related to AI and blockchain.

Public Relations​

  • Issue press releases and articles about Hyra Network in mainstream media domestically and internationally.
  • Organize events and seminars, participate in interviews with journalists to introduce Hyra Network as an innovative technological model combining AI and Blockchain to the community.

Customer Care​

  • Provide multi-channel, multi-platform customer care to support and resolve customer and partner inquiries in real time.
  • Hackathons for Developers:
  • Regularly organize Hackathons on Testnet: Encourage developers to build dApps on the Hyra Network.
  • Participate in domestic and international blockchain events: Introduce Hyra Network and demo Testnet.
  • Approach and collaborate with potential venture capital funds.
  • Work with hardware manufacturers of smart TVs, smart cars, PCs, laptops, etc.
  • Work with exchanges to list HYRA tokens.
  • Collaborate with industry partners for cross-promotion of Hyra Network, leveraging shared customer bases.

Deployment Plan​

Phase 1: Launch (First 3 months)​

  • Goal: Create initial attention and attract the first users/developers through the launch of the Hyra application.
  • Website: Launch a professional multilingual website providing detailed information about Hyra Network, the Hyra application, technologies, team, development roadmap, technical documentation, blog, etc.
  • Community Building:
    • Establish communities on Twitter, Telegram, Discord, Reddit, Medium, Facebook, LinkedIn.
    • Conduct Airdrop & Bounty campaigns to attract initial users, increase brand awareness, and encourage community participation.
    • Organize regular AMAs (Ask Me Anything) with the development team.
    • Create interactive content, minigames, and contests on social media.
  • PR & Communication:
    • Issue press releases on reputable blockchain, crypto, and technology news sites (Coindesk, Cointelegraph, The Block, TechCrunch, VentureBeat, etc.).
    • Connect with influencers, KOLs, and industry experts in the AI and blockchain fields.
    • Participate in international blockchain and AI events and conferences to introduce Hyra Network.
  • Testnet Launch Preparation:
    • Encourage users to test the Testnet and provide feedback.
    • Organize hackathons and bounty programs for developers on Testnet.
  • Content:
    • Create blog posts, infographics, and videos explaining Hyra Network and its benefits.
    • Share case studies on real-world applications of Hyra Network.
    • Publish a detailed and easy-to-understand whitepaper and technical documentation.

Phase 2: Expansion (Next 6 months)​

  • Goal: Increase user growth, expand the ecosystem, attract investment, and list on exchanges.
  • Mainnet Launch: Organize a Mainnet launch event, announce strategic partners, and showcase the first application on Hyra Network.
  • Ecosystem Development:
    • Provide a complete SDK and detailed documentation for developers.
    • Support potential projects building dApps on Hyra Network through incubation programs, grants, and hackathons.
    • Integrate with other blockchain platforms (cross-chain) and AI ecosystems.
    • Collaborate with hardware development partners to integrate Hyra into their products on PCs, laptops, smart TVs, etc.
  • Community Expansion:
    • Organize meetups and live seminars globally.
    • Establish a brand ambassador program and collaborate with contributors.
  • Continuous Product Promotion:
    • Produce professional videos, in-depth articles, and whitepapers on Hyra Network.
    • Participate in interviews on major media channels and podcasts.
  • Fundraising:
    • Seek venture capital funds and organize crowdfunding (IDO/IEO).
    • Participate in blockchain startup accelerator programs.
  • Listing:
    • Thoroughly prepare for the listing of HYRA tokens on reputable exchanges in terms of technology, legality, and communication.

Phase 3: Sustainable Development (From the 2nd year onwards)​

  • Goal: Maintain growth, expand to the global market, and build a strong brand.
  • Platform Updates and Improvements: Add new features, enhance performance and security, research, and develop new technologies and DApps on the Hyra Network platform.
  • Partnership Expansion:
    • Collaborate with universities and research institutes to drive AI development.
    • Collaborate with businesses across various sectors to deploy Hyra Network applications.
  • Community Building: Create an engaged global community, fostering participation and contributions.
  • Effective Marketing:
    • Track and analyze the effectiveness of marketing campaigns.
    • Adjust strategies flexibly to adapt to the market.
  • Expansion into New Markets:
    • Translate the website and documentation into multiple languages.
    • Focus on key regions (Southeast Asia, West Asia first, then South America, Europe, North America).
    • Build strong local communities.
  • Public Relations:
    • Participate in social activities and contribute to the community.
    • Build a positive image for Hyra Network.
  • Building a Strong Team:
    • Recruit talent, especially marketing, business development, and public relations experts.
    • Provide training to enhance the team's capabilities.